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10 Reasons Why You Absolutely Must Track Email in Google Analytics

10 Reasons Why You Absolutely Must Track Email in Google Analytics

Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you should do just that:

1. Capture Email KPIs After the Click

“Don’t skip this part – what happens after that email click will either deliver high conversions or kill the most valuable offer you ever had.”

Avinash Kaushik, Digital Marketing Evangelist, Google

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