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12 Marketing Trends Every Top Brand Needs To Know In 2016

12 Marketing Trends Every Top Brand Needs To Know In 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and tactics do marketers need to understand and learn to better engage, entertain, and delight their consumers?

According to Andreas von der Heydt, a senior executive at Amazon, these are the top 12 trends marketers need to know to build a stronger brand in 2016.

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