For the last few years, automation has been a buzzword in content marketing circles.
If you’ve been under the impression that it’s just another fad that’ll fizzle out eventually, this recent report from Markets and Markets will probably lead you to think otherwise.
According to the findings of the report, the global marketing automation sector is set to grow from $3.65 billion in 2014 to $5.5 billion in 2019.
The reason why businesses are increasingly adopting marketing automation software is because it reduces manual effort while simultaneously improving effectiveness.
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