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3 Principles of Lean Marketing

3 Principles of Lean Marketing

Around the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is an understatement. The reality is the vast majority fail.

Yet some go on to transform the way we live, eat, shop, work and pay for things. Start-ups are remaking the modern business landscape by disrupting established players. It’s an exciting time to work for a start-up, or even better to be a founder. However, that doesn’t change the incredibly slim odds of success.

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