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3 ways brands can capitalize on live video

3 ways brands can capitalize on live video

Live video streaming found its footing nearly a decade ago when sites like Livestream and Ustream emerged. However, back then, brand marketers felt lukewarm about the technology — bandwidth was limited, audiences were extremely niche, and the stakes of live broadcasting seemed too high.

But now, with Facebook pushing the option to its huge user base, YouTube announcing the integration of mobile live streaming on its platform, and news outlets like Wall Street Journal, NBC, CBS, and Fox News trying their hand at it, brands are having a hard time resisting this now-viable marketing avenue.

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