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3 Ways CRM Can Help Sales in the IoT Era

3 Ways CRM Can Help Sales in the IoT Era
It’s becoming increasingly clear that the nature of the sales profession is changing.
Salespeople are no longer the ones who introduce products to their customers — in most cases, especially in business-to-business settings, customers have done a lot of research on their own and are close to a decision before they talk to a salesperson. This trend, which has been long in coming, has some people in sales panicked. One million B2B salespeople in the U.S. will lose their jobs to self-service e-commerce by 2020, Forrester has predicted.

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