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4 Essential Holiday Strategies for E-Commerce Businesses

4 Essential Holiday Strategies for E Commerce Businesses

Any retailer will tell you the year-end holiday season is crunch time, with sky-high stakes.

For e-commerce retailers, daily revenues during this season are often 50 to 100 percent greater than in non-holiday periods, with the weeks from Black Friday to Christmas accounting for about 20 percent of annual sales on average, and up to 24 percent for apparel, accessories, computers and electronics.

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