Successful eCommerce businesses know that if they want to match their consumer’s needs and desires, they’ll keep up with consumer habits. One of those habits is mobile use. Mobile usage is bigger than ever before. In fact, it grew by 76 percent between 2013 and 2014 when it comes to app usage, shopping, and more.
Because of these statistics, eCommerce companies and even Google’s search algorithm have found it prudent to make the transition to a more mobile-friendly user experience. It’s just one of the many examples of the way that eCommerce must evolve in order to meet the desires of consumers.
Another method is social collaboration. In 2014, social media use grew by a whopping 103 percent year over year, which brings strong digital marketing attention to the social sector. Those who are looking to market successfully towards their eCommerce audience will embrace this change and gear more of their marketing strategy to social use.
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