Unique site visits — the number of individuals that frequent a website — are a proxy of sorts for an online business’s new customer acquisition. If month-to-month a site has more unique visitors, it stands to reason that it should also be getting new customers.
Online businesses typically have just two ways to increase sales. They can sell more to existing customers, which is the more lucrative way to grow in most cases. Or, those businesses can acquire new customers. If your business is focusing on the latter, you’re likely going to want more site traffic.
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