In 2016, e-commerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards and card-like layouts, and even use similar ways to get new email subscribers.
Often changes in site design are the result of changes in site usage. In 2016, mobile site use is driving nearly every trend on this list. Design patterns are providing shoppers with similar and convenient shopping experiences. Card layouts work as well on a smartphone as they do on a large screen, and even dynamic content may improve experiences across devices.
Mobile Rapidly Surpassing PCs for Email Engagement