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5 Elements to Move from Segmentation to Personalization

5 Elements to Move from Segmentation to Personalization

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this.

Is your website or outbound campaign compelling enough to capture the attention of each and every reader?

What if the first reader is in financial services and the second in retail? What if the first lives in California and the second in Atlanta?

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