It’s easier than ever to create a new eCommerce store. Heck, I could create a fake store in 10 minutes using pictures and product descriptions from your store and try to sell vapour-ware.
Shoppers know this. With so many options out there, ranging from real businesses to fake, the purchasing decision usually boils down to trust. Shoppers wold rather spend $100 buying an authentic product from your site than $50 buying something fake or non-existent from another.
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