Google Analytics can be intimidating for a lot of marketers. By now we all know how important data-driven decisions are for our marketing departments, but many of us don’t know where to start. Google Analytics is a powerhouse tool for the analytically-minded marketer, but can be more approachable than many of us realize.
When starting out on Google Analytics, the first thing you need to do is break out your analytics into bite-sized sections. Create dashboards based on the marketing goal, section, or even position. Intra-departmental collaboration is key, but you don’t want to clutter your Google Analytics dashboards by shoving every chart you need into one dashboard.
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