Sometimes, we can get blinded by statistics. They can be skewed and manipulated to serve the purpose of the presenter, giving us false impressions that don’t tell us much. With numbers being thrown around daily about social media users, engagement, and revenues, it’s important that we interpret the data properly.
Statistics are particularly important when dealing with social media, in large part due to the fact that the numbers are so ridiculously large. Let’s take a look at some of the most eye-popping social media numbers, and interpret how they can influence your marketing strategy.