In the fashion world, it’s often luxury designers that set the trends, so it’s no surprise that luxury brands and retailers are leading the mobile marketing way, creating unique digital experiences.
Here are 5 ways luxury brands are setting mobile commerce trends:
Merchandising beyond the storefront is a drum I love to bang. It was my top ecommerce trend prediction in 2014, and frankly, retailers still aren’t doing enough of it.
What’s merchandising beyond the storefront? It’s moving beyond reliance on your website and creating shopping experiences through mobile, in-store tech, interactive ads, shoppable content and social networks.
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