Without strong organic search visibility, eCommerce companies face a world of hurt. Poor SEO execution means people searching online for the items you sell will buy from competitors — and even though eCommerce companies are relatively astute about SEO, certain errors are common. Here are the most important ones to avoid:
Poor Mobile Experience
These days, any article about SEO errors should start with mobile optimization, since Google initiated a major “mobile-friendly” algorithm update on April 21, 2015. Any eCommerce company without a mobile-friendly website was in trouble already, and is now headed straight for disaster.