As digital marketers, we spend a lot of our time perfecting landing pages and ad copies. We also hire the best writers for our content. I am not here to say that those dollars are spent in vain. But when everything’s said and done, these efforts and dollars are all spent to produce a conversion.
When it comes to eCommerce, this sale/conversion has to happen via the shopping cart that leads to the checkout page. I am afraid that the shopping cart is where most marketers fall short and thus lose what they have gained with great pains.
In this post, I am going to list exactly what you should do to get all those sales and optimize your shopping cart to perfection, in order to boost conversions.
Google’s Alphabet: Where’s the brand vision?