Static content overload. From blog posts to white papers, presentations, case studies, and podcasts. It hits us from all angles – at an increasingly aggressive pace.
Designhill found that static content overload has desensitized visitors, making it difficult for marketers to capture the interest and attention of prospects.
And then came interactive content. Interactive content made it possible for users to engage and interact with the data within the content. It has caught the fancy of marketers and businesses providing them with a sure-fire way to engage and entertain their audiences.
So what is interactive content?