Digital marketing is complicated. There are far too many metrics to measure, and technology advancements are rapid. One of the biggest trends happening now is live streaming. Live streaming is anything but new, but since the launch of Meerkat, Periscope, and Blab.im, live streaming is in the forefront of digital marketing discussions.
I admit I did not appreciate the potential that Snapchat, Periscope, Meerkat, and Blab.im could do for brands. It wasn’t until I started to experiment with using these platforms that I began to see the potential of each one. This is a whole new industry, and those who jump on the opportunity to explore its potential will reap the benefits in career advancements and career transitions when mobile live streaming becomes mainstream.