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51% of UK ecommerce happened via mobile

51% of UK ecommerce happened via mobile

For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third quarter of last year.

IMRG and Capgemini released figures on the online retail sales in the United Kingdom during the last quarter of 2015. It found out that the desktop and laptop accounted for 49 percent of total ecommerce sales, while the tablet was used in 33 percent of cases. The smartphone accounted for 18 percent.

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