Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather watch a video about a product than read about it. Additionally, 1 in 4 consumers actually lose interest in a company if it isn’t using video as part of its marketing strategy.
It’s clear that video is important, but where do you start when it comes to building a video strategy for your ecommerce site? Well, for starters, by understanding that an effective ecommerce video strategy has two objectives: to promote your product off-site in order to attract new customers, and to improve conversions and increase AOV on-site.
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