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6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales

6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales

Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather watch a video about a product than read about it. Additionally, 1 in 4 consumers actually lose interest in a company if it isn’t using video as part of its marketing strategy.

It’s clear that video is important, but where do you start when it comes to building a video strategy for your ecommerce site? Well, for starters, by understanding that an effective ecommerce video strategy has two objectives: to promote your product off-site in order to attract new customers, and to improve conversions and increase AOV on-site.

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