Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it.
But not monitoring data and ignoring metric signals is a good way to leave money on the table.
Actually, I’d say you’re burning money, but you have to have it first in order to burn it.
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