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7 Ways to Improve Ecommerce Site Navigation

7 Ways to Improve Ecommerce Site NavigationEcommerce site navigation should help shoppers find products quickly and easily. Good navigation improves the online shopping experience and helps merchants increase sales and profits.

Website design includes a combination of user experience patterns, conventions, preferences, and branding. On the one hand, design should express the store’s personality and values. On the other hand, it should provide familiar and intuitive navigation that shoppers recognize.

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