In this article I’m going to review the trends in digital experience design that we’ve seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year where I have started to notice the more significant changes I’ll describe first.
In the web design/digital experience development community, there has often been separation between the way a website looks and the way a website works. This has generally resulted in differences of opinion between designers and developers. In recent years we have started to see this change, but for the first time we are seeing less of a divide with designers now paying serious attention to functionality and not just to form and design.