Selling online requires an ecommerce platform. Fortunately, for entrepreneurs there are many good ecommerce solutions available. Selecting which one to use can be a matter of choosing the best option for a particular ecommerce business.
As selling online has changed, so have the required ecommerce features and functions. For example, just a few years ago mobile commerce wasn’t so important. But now every good ecommerce platform should make selling on a smartphone or tablet simple. Or, more recently, content marketing has become vital for ecommerce, so now ecommerce platforms should include a way to integrate content.
What follows are eight questions ecommerce entrepreneurs should ask when choosing a new ecommerce platform in 2015.
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