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9 great examples of content from online retailers

9 great examples of content from online retailers

This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers’ guides.

Content is vitally important in e-commerce and more and more retailers are building a serious content strategy around their sites.

In this article, I’ll look at examples from sites using content effectively for a number of reasons.

The use of content by online retailers has a number of potential benefits:

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