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A case study of real-time marketing using social media for fashion marketing

A case study of real time marketing using social media for fashion marketing

AwesomeWall was born from the Internet’s love of cats. It started as a quick hack from the We Make Awesome Sh (WMAS) team back in 2011. Seizing on tech opportunities as they offer themselves up, right after the release of the Instagram API, they built Instac.at. It had just one purpose: to display a comical feed of live cat images on Instagram.

The internet went mad for it with over 25,000 unique visits in the first 24 hours. It led the team to wonder what else the internet might go mad for so they developed Search Instagram, a tool that allows users to search for any hashtag and display those Instagram images on a webpage.

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