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A Familiar Face Will Dominate B2B E-Commerce

A Familiar Face Will Dominate B2B E Commerce

Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business (B2B) e-commerce remains an enigma.

Who Will Take the Crown?

It’s not for lack of revenue. B2B e-commerce revenue reached $692 billion in 2014, which was 125 percent higher than retail’s $305 billion for the same period. But in spite of B2B’s success in the revenue department, no clear leader (or leaders) have emerged — it’s challenging to identify one dominant US company.

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