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A Snack, Not a Meal: Most Smartphone, Desktop Video Ad Views Are Short-Form

A Snack, Not a Meal: Most Smartphone, Desktop Video Ad Views Are Short Form

Looks like we’re a nation of snackers — and that goes for video views, too.

“Most digital video ads viewed on smartphones and desktop or laptop PCs are served against short-form video content, suggesting that digital viewers are mostly accessing shorter, more snackable content on these devices,” reports eMarketer this week.

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