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Abercrombie & Fitch’s first app update in a year hits right marks

Abercrombie & Fitch’s first app update in a year hits right marks

With 60 percent of its online revenue coming from mobile, Abercrombie & Fitch is moving forward with a new shopping application for the first time in more than a year.

The apparel retailer is hoping to compete with its rivals in the mobile space through a new app in which users can seamlessly navigate apparel collections, save products of interest, listen to the store’s music and receive a bevy of exclusive deals.

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