Let’s face it, online ads can be annoying. While we know full well that nothing comes for free, and that many websites, particularly social media platforms, rely on advertising revenue to provide their services, even then, sometimes those ads can just be too much. Throw in concerns about ad targeting and invasion of privacy and you can see why companies that provide ad-blocking software are getting bigger over time.
How big, exactly? A new report by PageFair and Adobe has found that the use of ad blocking software will cost publishers a massive $22 billion in 2015, and that its use has grown by 41% in the last 12 months alone. That’s a major concern for digital marketing, and something all social media and online advertisers need to be aware of – and even more concerning, now ad blockers are turning their focus to the mobile experience as well.
Online marketing: pricing strategies