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Adobe Consolidates Several Marketing Functions into ‘Experience Cloud’

Adobe Consolidates Several Marketing Functions into ‘Experience Cloud’

Like so many other things in the IT world that are converging–meaning cramming more and more computing, networking and storage functionality into servers and mobile devices–Adobe as a software and services provider is finding itself on a similar track.

The San Jose, Calif.-based creative-content and marketing product and service provider has combined a flotilla of cloud-based marketing functions into what it calls the Adobe Experience Cloud, debuting it March 21 at its Digital Marketing Summit here at the Venetian.

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