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Advertising industry challenged to create ads that people don’t want to block

Advertising industry challenged to create ads that people don’t want to block

Advertisers are very concerned about the popularity of mobile ad blocker apps, but may not be able to overcome the threat without making tough changes to their ads.

That was perhaps the big takeaway from a panel at the ad:tech conference on mobile ad blocking, which featured some key people involved in the debate.

The fear is that if consumers are blocking mobile ads, the publishers that run them won’t be paid and will no longer be able to survive.

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