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Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?

Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?

In the zeal to follow consumers wherever they may roam on the internet, advertisers now risk bankrolling sites that are toxic to society, whether by amplifying manufactured political stories or by spreading conspiracy theories virulent enough to drive a man to walk into a Washington pizzeria with a gun.

That has inserted a new ethical cost into the automated advertising equation, which promises companies large, desired audiences at low prices with little need for human intervention.

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