Amazon’s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.
By pushing the Wi-Fi enabled button that connects to a smartphone through Amazon’s mobile application, the consumer can reorder from brands such as Tide, Clorox and Huggies when supplies run out. The service, available by invitation only to select Amazon Prime members, continues Amazon’s effort to expand its offerings as mobile sales increase.
“While it might take some time to catch on, this is a stroke of brilliance,” said Wilson Kerr, vice president for business development and sales with Unbound Commerce, Boston.
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