Apple’s longstanding online retail site is technically no more.
The Cupertino tech giant officially eliminated its standalone retail site with the URL store.apple.com, Mashable has learned, and integrated the shopping experience directly into Apple’s main web site, Apple.com. Apple confirmed the move to Mashable.
“We redesigned Apple.com knowing that our customers want to explore, to research and shop in one place,” an Apple spokesperson told Mashable in a statement. “The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites.”