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Applying Cultural Context to Cart Abandonment

Applying Cultural Context to Cart Abandonment

Earlier this year, a study by ComScore commissioned by UPS surveyed global online shoppers about their cart abandonment habits.

Aggregate data hides insights, while segmented data reveals them. How can ecommerce marketers apply this data to contextual optimization efforts?

Let’s take a closer look at what the data suggests for each of these regional segments: APAC, Brazil, Mexico, US and Western Europe.

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