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AppNexus Launches Video Viewability Tools

AppNexus Launches Video Viewability Tools

Ad tech firm has unveiled a new solution aimed at measuring and reporting video viewability for both instream and outstream inventory that will be made available to all its clients, free of charge, following a closed beta test with over a dozen of the company’s clients.

“AppNexus is setting a high bar by bringing video viewability across our entire platform, which promotes greater transparency and inventory quality for buyers while rewarding publishers with high viewability rates,” said Eric Hoffert, senior vice president of video technology at AppNexus.

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