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Artificial intelligence may be the future of mobile ads, says Forrester report

Artificial intelligence may be the future of mobile ads, says Forrester report

Move over desktop: Mobile is the future of online purchases and commerce, thanks to its ability to connect with location-based and personalized data.

Forrester’s new report “Predictions 2017: Mobile is the Face of Digital,” scheduled to be publicly released Tuesday, explains that mobile has become the new pathway for consumers find brands — and it is moving past the traditional social media app. Advertisers will increasingly use mobile to connect next year using chatbots, other artificial intelligence-enabled platforms like Apple’s Siri or Amazon’s Alexa and messaging apps, the report said.

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