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As Ad Blockers Gain Traction, Targeted Messaging Falls Short

As Ad Blockers Gain Traction, Targeted Messaging Falls Short

An Accenture study finds that online ads are unpopular with most consumers, while ad-blocking tools are making it easier than ever to tune out unwanted messaging. How are you supposed to promote your brand?
Most consumers dislike online ads, and many are aware of tools that can deal with the problem, a finding that global business consultancy Accenture said threatens the digital advertising industry.

In a survey of 28,000 consumers across 28 countries, Accenture has found widespread disenchantment with digital advertising. Accenture is releasing its findings in conjunction with the National Association of Broadcasters Show, April 16-21 in Las Vegas.

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