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Bad Mobile Experience can Make or Break Customer Loyalty

Bad Mobile Experience can Make or Break Customer Loyalty

85 per cent of consumers are unlikely to do business with the same organisation again following a bad mobile experience, new figures show, highlighting the importance of a reliable, consistent approach to consumer engagement and service on mobile.

According to LogMeIn‘s Effective Mobile Engagement Report 2016, which interviewed 8,000 consumers, the mobile experience has declined across almost every industry since last year, with insurance providers (dropping from 60 per cent satisfied to 47 per cent satisfied), retailers (64 per cent to 55 per cent) and computer hardware and software companies (61 per cent to 53 per cent) spotlighted as in trouble.

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