Mobile marketing has finally come of age with more consumers than ever making purchases using their mobile devices. If you’re in business, then this is a trend you need to pay attention to.
CIO.com reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones. In 2014, sales using smartphones increased by 87 percent year-over-year. While sales via tablets expanded by a smaller percentage, it still grew by 52 percent. In other words, mobile marketing is the wave of the future.
Yet, many brands have yet to develop fully mature mobile marketing strategies. For some, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. While mobile marketing is still growing and evolving, it is basically any type of marketing that is used to promote business through the use of a mobile device, including smartphones and tablets.