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Best practices for Optimizing Email marketing for Ecommerce

Best practices for Optimizing Email marketing for Ecommerce

Conversion Rate Optimisation (CRO) can be a very complex creature – particularly when it comes to optimizing ecommerce sites and campaigns using Email marketing to engage our audience.

The opinions in this article focus on email marketing. A common theme is that during the process of optimization we need to put our subjective opinions aside, create some robust hypothesis-based upon data and insights and try to start optimising for the biggest wins first – not always an easy task.

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