Home » Mobile Commerce » Brands and mobile ads: The $25B opportunity waiting to be tapped (report)

Brands and mobile ads: The $25B opportunity waiting to be tapped (report)

Brands and mobile ads: The $25B opportunity waiting to be tapped (report)

As a research analyst, you spend a lot of time with data. One of the first things you do upon encountering new research data is pick apart the methodology and look for any kind of bias.

I recently looked at new data illustrating the time, activity, and consumer behaviors on mobile devices, and I’ve found it to be both staggering and irrefutable.

Boy, do we love our “second” screens. So much so that they can no longer be called our second screens. They’re our “first” screens now. We spend more time with our mobile devices than we do watching our TVs. They’re even our number one Google searching tool.

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