You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA.
But in your hurry to make things simple and get it up on the website! don’t neglect the breadth of what a call-to-action really is. It’s more than just a handy button – smart or otherwise – that sits in your emails, blogs and landing pages and takes users to your destination of choice.
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