In the world of mobile, the holy grail for manufacturers is a completely airtight top-down business model. In theory this is simple to achieve: create your own app store and operating system, get these onto a handful of top-notch devices and you’re laughing.
Actually pulling this off is exceptionally difficult, of course. At the beginning of the smartphone era it was a prize that seemingly any company could claim; since then most have failed, some have triumphed while others have barely survived, and Jolla – which translates from its native Finnish as ‘dinghy’ – falls into the latter camp.
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