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Cowboy marketers’ days are numbered by the EU General Data Protection Regulation

Cowboy marketers’ days are numbered by the EU General Data Protection Regulation

Image Credits: emailexperience.org

Four years ago, The European Commission proposed a radical shake-up to the arcane data protection and privacy laws that were failing to protect the interests, rights and freedoms of millions of consumers in the EU that were facing an unprecedented threat in the misuse and misappropriation of their personal data.

With the explosion in use of the web, the Internet of Things, Cloud and mobile computing and all things digital, the EU was one of the most attractive places to do business as it’s the world’s biggest Digital Single Market.

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