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Customer Journey Mapping Puts Insights in Marketers’ Hands

Customer Journey Mapping Puts Insights in Marketers Hands

Marketers know personalizing their messages nets a strong response rate. Personalized email outreach has been credited with improved click-through rates, increased customer engagement and a six-fold increase in transaction rates.

Yet technology has lagged behind the promise of personalization, leading marketers to default to broad-based campaign tactics. The tides are turning.

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