It’s 2016, and there are more ways to connect than ever before. You would think customer service and customer care would be at an all-time high. Why, then, do so many customers feel they are at an all-time low? Customers are frustrated. Companies are using social networks to provide customer service, but they are failing.
Companies don’t seem able to put the pieces together. They don’t seem to understand that a customer with a problem is an opportunity to create a loyal customer who will stay with a company forever and recommend it to all their friends and contacts.