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Decaying Trust in the Internet Has Worrying Implications for Ecommerce

Decaying Trust in the Internet Has Worrying Implications for Ecommerce

Forty-nine percent of respondents said their main reason for not shopping online was lack of trust.

This telling statistic was one of many more uncovered in a global survey conducted by Ipsos and the Center for International Governance Innovation (CIGI), in collaboration with the United Nations Conference on Trade and Development (UNCTAD).

The study gathered responses from 24,225 people in 24 countries.

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